I am a Senior Product Designer with 4+ years of experience in B2B SaaS and D2C industries. I specialize in UX, design systems, and product-led growth, crafting scalable digital experiences that enhance engagement and drive impact.
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Redesigned the Masters' Union website, increasing engagement by 25% over three years.
Developed "Dinero," a lead management platform, reducing processing time by 50%.
Created an Expense Management Tool, automating financial workflows and improving transparency.
Designed "GetPrepped," a mentorship platform enabling structured learning for 1,000+ students.
Conducted usability testing and implemented data-driven optimizations to enhance UX and retention.
Leading UI/UX design, focusing on intuitive interfaces and seamless user journeys.
Spearheaded the transition from Webflow to a scalable, custom-coded solution for better performance.
Leveraging heatmaps and user behavior analytics to optimize engagement and conversions.
Co-founded an AI-powered fitness platform, securing seed funding and achieving 1,000+ downloads in three months.
Developed real-time fitness tracking, smart device connectivity, and AI-driven insights.
Led product strategy, UX design, and market research from concept to launch.
Designed user interfaces and landing pages, improving brand consistency and engagement.
Redesigned onboarding flows, enhancing user experience and conversion rates.
Contributed to strategic UX initiatives supporting B2C growth and business profitability.
🔍 Research & Strategy
Problem solving
Empathy Mapping
Usability Testing
Personas
Heuristic Evaluation
A/B Testing
Accessibility (WCAG)
Journey Mapping
🎨 Design & UX
User-Centered Design (UCD)
Information Architecture
Interaction Design (IxD)
Wireframing
Rapid Prototyping
Design Systems
Storyboarding
Business Strategy
🛠 Tools & Technologies
Figma
Miro
Framer
Webflow
Adobe Creative Suite
Google Analytics
HTML/CSS (Basic)
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